Tuesday, September 30, 2014

Setting Type- Art form and a Science

The following are some Q&A concerning typesetting... especially for blocks of text. Information from:







1. Discuss why line length is important when setting type.
            - If the line is too short, there will be too many hyphenated words. This forces the readers to jump to the new lines so often that it affects reading comprehension. Conversely, a long line length is cumbersome and confusing. A general guide is to have 45-75 characters per line depending on type and x-height.

2.  Should the default leading the best choice for lengthy text?
            It can be used, but each typesetter should pay close attention to the line spacing according to what they are trying to achieve. Different typefaces have different x-heights, and sometimes the leading needs to be adjusted. For example, I have been setting the text for my novel in InDesign, and I found that 140% of the point size is actually preferable for readability. Careful attention should be paid to the leading of any body of text. Additionally, all caps text begs to be leaded closer that upper and lower case type. Because there are no descenders, the block looks good with negative leading.

3. Discuss the different types of alignment.
            -Flush left- this is the default setting. It aligns text to the left margin and allows the right margin to rag. I found that this is a very bad alignment choice for novels!
            -Flush right- this style aligns to the right and rags to the left. It is difficult to read, and should only be used intentionally for artistic style. 
            -Justified- both the right and left margins align. This results in a geometric block of text. You have to be careful when using this alignment tool, because it can result in characters and words that are too compressed or too expanded. This looks very messy and amateurish. You can adjust this alignment setting in your paragraph settings to achieve a better look.
            -Centered- this alignment method centers the text. It is good for titles and headlines, but is hard to follow with larger blocks of text.
            -Wrap-Around- text that wraps around an object. It is a useful tool when setting type with images, but careful attention must be paid to make sure there are no widows hanging about.
            -Countoured- Contoured type is arranged in a particular shape or to fit a particular shape. This is used for aesthetic reasons.

4. Discuss different ways to create separation of thought.
            -First line indents are the most common. The indent can be adjusted, and for stylistic purposes, the first line should be not be indented. There is nothing to separate it from.
            -Extreme indents are sometimes to the depth of half of the column width. It is used on the first few paragraphs for a classy and interesting look.
            -Hanging indents are also known as an outdent. It is the opposite of an indent in that the first line hangs out of the left of the paragraph.
            -Dingbats can be used to separate text. It is a graphic element that is placed between the last sentence of a paragraph and the first word of the new paragraph.

5. When should extra line space in paragraphs be used?

            -It is most appropriately used in e-mail and print correspondence and in short pieces like advertisements and intro copy on the web.

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